Privacy policy

Last updated: March 2026

ROOTPLAY ("we," "us," "our") operates rootplay.co. This Privacy Policy explains how we collect, use, and protect your personal information.

Information We Collect

Personal Information

When you make a purchase, we collect your name, email address, shipping address, phone number, and payment information. Payment processing is handled securely by Shopify Payments - we never store your credit card details.

Email Subscribers

When you sign up for our newsletter or download a free resource (such as the Milestone Checklist), we collect your email address.

Browsing Data

We automatically collect information about your device, browser, IP address, and how you interact with our website through cookies and similar technologies.

How We Use Your Information

  • To fulfill and ship your orders
  • To deliver digital guides (PDF) via email after purchase
  • To send order confirmations, shipping updates, and delivery notifications
  • To send marketing emails (only if you opted in) - you can unsubscribe anytime
  • To improve our website, products, and customer experience
  • To detect and prevent fraud

We never sell, rent, or trade your personal information to third parties for their marketing purposes.

Third-Party Services

We use trusted third-party services to operate our business:

  • Shopify: E-commerce platform and payment processing
  • Klaviyo: Email marketing (if subscribed)
  • Google Analytics: Website analytics
  • Meta Pixel: Advertising measurement (if you arrived via a Meta ad)
  • CJ Dropshipping: Order fulfillment and shipping

These providers only access your data as necessary to perform their services and are obligated to protect it.

Cookies

We use cookies to remember your cart, analyze website traffic, and measure advertising performance. You can disable cookies in your browser settings, though some website features may not function properly.

Data Retention

We retain your personal data for as long as necessary to fulfill orders and comply with legal obligations. Email subscriber data is retained until you unsubscribe. You can request deletion of your data at any time.

Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate data
  • Request deletion of your data
  • Opt out of marketing communications
  • Request a portable copy of your data

To exercise any of these rights, email us at support@rootplay.co. We will respond within 30 days.

Children's Privacy

Our website is directed at parents and caregivers, not children. We do not knowingly collect personal information from anyone under 16 years of age.

Security

We use industry-standard encryption (SSL/TLS) to protect data transmitted to and from our website. Your payment information is processed through Shopify's PCI-compliant infrastructure.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.

Contact Us

If you have questions about this Privacy Policy, email us at support@rootplay.co.

ROOTPLAY is a trade name of Addition Labs LLC, a Wyoming limited liability company. Registered address: 30 N Gould St #42580, Sheridan, WY 82801, United States.